
This is all well and good, and reasonable advice, but it doesn't cover how you might go about getting a better signal if you are stuck in an area with poor coverage. So here's the (new look!) Wireless Waffle guide to practical things you can do to get a better signal (and things that don't work).

Get out! The Ofcom paper mentions this too, but doesn't point out how big a difference it can make. Buildings can shield mobile signals by anything up to a factor of 50. Standing outside will circumvent this shielding and can make a big difference in your chances of success.
Get moving! Buildings not only shield signals inside them but can block signals from passing through them. Other big obstructions such as gasometers, walls, and even trees and cars
can also block signals. As you are unlikely to know which direction the mobile signal you are trying to receive is coming from, you may inadvertently be stood in a position where it is being blocked. Move around (in particular walk around a building) whilst checking the signal on your phone to see if there is a spot where it suddenly comes to life.

Get clear! Most electrical devices, especially computers, TVs, set top boxes and other electronic gizmos give off weak radio interference. The amount they give off is limited by law, but in close proximity it can be enough to upset mobile reception. Make sure you are as far as possible away from any electronic equipment and the interference they generate should be too weak to cause reception problems.
Get plugged in! If your phone has option to connect an external antenna (such as via a car-kit) it might be feasible to connect an free-standing aerial (such as these) to it. The antennas inside phones are a compromise in size, designed to peform as well as possible given the small space in which they have to fit. Plugging in a proper, full-size, external aerial will boost signals, especially if the aerial concerned is high up, outside and clear of any blockages.
Of course, these are the easy answers. There are some more technical solutions that require a bit of effort, like the soup can booster antenna (no, not two cans and piece of string) which really work. As well as things that do help, there are a number of things that don't...

Passive repeaters are a bit of a grey area. Properly installed they may be able to provide some boost in signal indoors, by taking the signal that is received outside and relaying it to the inside. The increase is only likely to be noticeable if you mount the external antenna as high as possible, use very high quality cable to connect the two ends, and stand right next to the internal antenna.
Active repeaters are also a grey area, but for a different reason. They do actually work, and can improve mobile signals if properly installed. But, and it's a big BUT, they are illegal to operate. The only people licensed to use them are the mobile operators themselves. Anyone else using one is breaking the law. Further, if they are badly installed, they can cause interference to the mobile networks actually making reception significantly worse, not just for you, but for everyone else in the area too!
So hopefully you now have a much better idea of what works and what doesn't and can amaze your friends by shouting out the mantra of 'get high, get moving, get naked and get clear' if they are suffering reception problems. They are sure to understand what you mean as you couldn't possibly be misinterpreted, could you?
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